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ViiV Healthcare Southern Summit

Campaign Strategy Brand Storytelling Contract Negotiation Event Production Venue Sourcing

Date: 2024
Client: ViiV Healthcare
Location: Milan, Italy

The story

The summit united stakeholders from Portugal, Spain and Italy to explore the future of HIV care.

We sourced and contracted venues, conceptualized and designed and executed a multi-day regional summit, covering campaign development, brand storytelling, logistics coordination, and creative asset production.

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Our approach

The summit challenged traditional thinking and fostered collaboration among healthcare leaders. Our full-service campaign included narrative development, creative assets and end-to-end logistics, all centered on human-focused care.

all-in-one

The result

Cross-market collaboration increased by 60%, actionable insights were generated and ViiV’s leadership in HIV care was reinforced.

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60% increase
in cross-market collaboration

“The summit was a defining moment in how we engage and lead across markets.
A bold, unified vision brought to life.”

- Client testimonial

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