Campaign Strategy Brand Storytelling Event Production
A-to-Be, part of the Brisa Group, has exhibited at IBTTA events twice a year, after stands in Austin, Indianapolis, Seattle, Atlanta, Cleveland, and Dallas, the team returned to Denver.
This time with a refreshed booth concept anchored by the oxygen bar: Pause. Breathe. Keep Moving.
We translated A-to-Be’s mobility promise into 4 key points for a calm, modern experience:
Concept & copy: Built around Pause. Breathe. Keep Moving, the messaging emphasized clarity, simplicity, and forward motion.
Spatial design: The footprint prioritized the oxygen bar as the booth anchor with a dedicated meeting area.
Content & collateral: We produced visual proposals, presentation mockups, on-brand signage, and concept and copy.
Activation & logistics: The oxygen bar doubled as an experiential pause and a conversation starter.
The Denver stand turned an abstract brand promise into a memorable moment on the show floor. An efficient layout balancing activation, confidential meeting space, and practical storage. Cohesive creative assets and on-site execution delivered on time and on budget.
“The booth created a space that mirrored what A-to-Be promises on the road: clarity, efficiency, and flow.”
- Visitor's testimonial